This annual observatory  provides a comprehensive database of global, regional and country-level market value, covering all major OTT services for the period 2015-2025.

Markets covered: Internet access and usage: search – social – mobile – video – communication – cloud – digital content – E-commerce commission – online gaming.

These markets are also dissected from a business model perspective, to include both paid revenues and advertising revenues from search and display formats.

The total telecom services market is also provided as a means of comparison with the OTT services market.

7 regions and 10 countries covered:
• World, Europe, EU5, Asia-Pacific, Middle East & Africa, North America, Latin America.
• China, France, Germany, India, Italy, Japan, South Korea, Spain, UK, USA

Focus on the principal Internet players: Alibaba, Amazon, Apple, Baidu, Facebook, Google, Microsoft, Tencent, including their revenue and platform strategies.

Main OTT market trends and dynamics are also provided, including key players, competition levels and IDATE DigiWorld’s outlook and prospects.

Table des matières

1. Executive Summary
1.1. World OTT market revenue by 2025
1.2. Public cloud, OTT market’s main growth driver
1.3. Tech giants’ business soared amid the pandemic
1.4. Major OTTs’ diversification (BAT version)
1.5. Some OTT services are more reliant on personal data than others

2. Market Analysis and Key Internet Trends
2.1. Growth of social network market
2.2. GAFAM and BAT
2.3. The Internet giants acquisition activities

3. Focus on Internet players: GAFAM & BAT – Focus GAFA
3.1. Alphabet
3.2. Facebook
3.3. Amazon
3.4. Apple

4. Focus on Internet players – Comparing GAFAM and BAT
4.1. Facebook, Google & Baidu – Dependence on advertising evolving differently
4.2. Apple & Microsoft – Majority of sales through their core business
4.3. Facebook & Tencent– Social media leaders with different revenue patterns
4.4. Amazon & Alibaba – E-commerce thrives in time of Covid-19

5. Online advertising
5.1. Online advertising will maintain steady growth
5.2. Google dominates the global search market, but not all regions

6. Cloud
6.1. Cloud market growth
6.2. Some big names battling for top spot, leaving the rest behind

7. Communication
7.1. Communication services will grow, but revenue generation moderate
7.2. Workplace collaborative communication applications

8. E-Commerce
8.1. E-commerce will continue to grow, aided by m-commerce growth
8.2. Localisation particularly important in e-commerce

9. Social media
9.1. Social media will continue to see diversified models depending on region
9.2. Facebook reigns supreme, with some local variants

10. OTT video
10.1 OTT video to continue its US-lead growth
10.2. A small handful of players dominate the OTT market

11. Mobile applications
11.1. Paid mobile apps dominated by APAC revenue generation
11.2. Free and in-app models dominate the popular apps

12. Online gaming
12.1. Online gaming market is dominated by APAC revenue generation
12.2. Importance of online gaming market in Asia

Table des figures

Table des figures

Figure 1: World OTT services market, 2018-2025
Figure 2: Breakdown of OTT paid service revenues, 2021 and 2025
Figure 3: Breakdown of ad-funded service revenues, 2021 and 2025
Figure 4: OTT markets in 2025, by segment
Figure 5: GAFAM revenues 2019 versus 2020
Figure 6: Major OTTs are diversifying into various services
Figure 7: BAT are diversifying into various services
Figure 8: Mapping of personal data usage according to players and markets
Figure 9: Monetization tools of leading social platforms
Figure 10: Major social media and video platforms ARPU 2020
Figure 11: Leading OTT companies by market capitalisation, May 2020
Figure 12: Annual number of acquisitions made by GAFAM 2016-2020
Figure 13: Number of investments made by GAFAM in 2016 -2020
Figure 14: Google’s total and ad revenue breakdown, 2015-2020
Figure 15: Google advertisings, 2019-2020
Figure 16: Google Cloud and Other Bets activities, 2019-2020
Figure 17: Facebook’s total and ads revenue breakdown, 2015-2020
Figure 18: Monthly Active Users Worldwide, 2018-2020
Figure 19: Amazon net sales breakdown 2015-2020
Figure 20: Amazon net income and net operating cash-flow, 2015-2020
Figure 21: Breakdown of net sales of Apple products, 2015-2020
Figure 22: Apple net sales and net income, 2014-2020
Figure 23: Ad revenue and its share of total revenue for Google, Facebook and Baidu, 2015-2020
Figure 24: Breakdown of net sales for Apple (left) and Microsoft (right), 2018-2020
Figure 25: Breakdown of Tencent revenue and MAU by division, 2018-2020
Figure 26: Breakdown of Facebook revenue, 2018-2020
Figure 27: Amazon and Alibaba’s cloud revenues and their growth, 2018-2020
Figure 28: Revenue breakdown & e-commerce’s share of total revenue for Amazon and Alibaba, 2018-2020
Figure 29: Online advertising revenues worldwide and regional breakdown, 2018-2025
Figure 30: Global online advertising revenues breakdown, 2018-2025
Figure 31: Cloud revenues worldwide and regional breakdown, 2018-2025
Figure 32: Cloud spending rates by country,2020
Figure 33: OTT communication revenues worldwide and regional breakdown, 2018-2025
Figure 34: E-commerce revenues worldwide and regional breakdown, 2018-2025
Figure 35: M-commerce revenues and their share of e-commerce revenue, 2018-2025
Figure 36: Selected countries of ecommerce share, 2020
Figure 37: Social media revenues worldwide and regional breakdown, 2018-2025
Figure 38: Breakdown of social media revenue, paid vs. advertising, 2025
Figure 39: Selected countries of ecommerce share, 2020
Figure 40: OTT video revenues worldwide and regional breakdown, 2018-2025
Figure 41: OTT video revenue breakdown, paid vs. advertising, 2025
Figure 42: Top 3 SVOD players’ market share in 2020 in a selection of countries
Figure 43: Subscriber growth for the top OTT players in the US, 2014-2020
Figure 44: Paid mobile apps revenues worldwide and regional breakdown, 2018-2025
Figure 45: Paid mobile apps annual revenue per mobile Internet user, 2018-2025
Figure 46: Worldwide mobile App Store revenue format breakdown, 2018-2025
Figure 47: Online gaming revenues worldwide and regional breakdown, 2018-2025
Figure 48: Selected countries online gaming market share, 2025
Figure 49: Gaming revenues of leading public companies worldwide during Q4 2020

DataSet Scope

Demander une démo

Indicators by country

Access indicators
• Internet subscribers (millions)
• Fixed Internet users (millions)
• Mobile subscribers (millions)
• Mobile Internet users (millions)

Online advertising
• Online advertising revenues (million EUR)
• Display revenues (million EUR)
– of which programmatic revenues (million EUR)
• Search revenues (million EUR)
• Other online advertising revenues (million EUR)

Social Networks
• Total social networks revenues (million EUR)
• Social networks paid revenues (million EUR)
• Social networks advertising revenues (million EUR)

• Paid mobile application revenues (million EUR)
• Mobile advertising revenues (million EUR)

OTT on demand video
• Total OTT on demand video revenues (million EUR)
• OTT video paid revenues (million EUR)
• OTT video advertising revenues (million EUR)

OTT Communication
• OTT communication revenues (million EUR)

• Cloud revenues (million EUR)

• E-commerce revenues (million EUR)
– of which M-commerce revenues (million EUR)

Online gaming
• Online gaming revenues (million EUR)


Secteur géographique

Afrique & Moyen-Orient Amérique du Nord
  • États-Unis
Amérique latine Asie-Pacifique
  • Chine
  • Corée du Sud
  • Inde
  • Japon
EU5 Europe
  • Allemagne
  • Espagne
  • France
  • Italie
  • Royaume-Uni


  • Alibaba
  • Amazon
  • Apple
  • Baidu
  • Facebook
  • Google
  • Microsoft
  • Tencent

Autres détails

  • Référence : M00001BA
  • Livraison : on the DigiWorld Interactive platform
  • Langues disponibles : Anglais
  • Tags : advertising market, cloud, digital contents, display, e-Commerce, GAFAM, Internet access, Internet players, Internet service, Internet subscribers, Internet usage, mobile Internet users, mobile service, Mobile subscribers, online advertising, online games, online gaming, OTT, OTT communication, OTT on demand video, search, social networks, video

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