This report covers the market landscape and dynamics of the advertising VOD segment.
The regions studied include the United States, Asia and Europe, with the corresponding key players discussed in detail.
The report also presents the conditions for the success of AVOD services and the possible positioning of new players and incumbents (broadcasters) for the future.
This report aims to answer the following questions:
- What are the dynamics affecting the AVOD markets?
- What strategies are players adopting to compete in the OTT video segment?
- How can advertising services influence the OTT video market?
- What is the outlook for AVOD revenues from 2025 onwards, by region and by type of player?
AVOD servicesAVOD services
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FTTR is expected to disruptively transform home broadband experience
The outbreak of pandemic has led to an inevitable surge in the use of digital technologies and placed broadband networks as an key enabler for various digital applications in home, including teleconference, online education, 4K / 8K ultra-high definition video, VR / AR games, etc. Since then the typical requirements of the connected home have evolved. An 8K video stream requires at least 150 Mbps of bandwidth, which is four times more than 4K. Applications such as live streaming, online classes, and live streaming require very low latency, typically 50 milliseconds or less. In addition, home broadband connections need to be capable of supporting multi-service concurrent scenarios. High-quality Internet has become an indispensable part of people's lives, work, and entertainment. Fiber optic cable is the most preferred transmission medium in networks for its superior bandwidth, faster speed, and enhanced reliability. Fiber to the room (FTTR), which extends fiber connectivity from the "last mile" to the "last meter", offers customers a premium full fiber connection, enabling to meet network requirements of various home applications.